Dog Delights White Logo

Dog Delights

Branding • Package Design

Objective

To develop a brand for a new line of all natural dog treats for medium sized breeds, initially available in Costco.

Solution

We integrated the golden retriever into the brand name to create a fun and inviting package. The burlap texture gives it a more natural feel, while keeping the overall design clean and simple. We used colour in conjunction with the product window to clearly differentiate the varieties.

Dog Delights Packaging

Dog Delights Assorted Packaging

Dog Delights Packaging Lineup