McConville Omni Insurance Brokers

Branding • Brochure & Promotional • Publication Design

Objective

To re-invent the brand of McConville Omni Insurance Brokers (formerly M2O) in order to modernize the brand and portray its mission and commitment to its clientele.

Solution

The central portion of the logo depicts both a check mark and an abstract person, or the customer. The check mark symbolizes choice and empowered decision-making speaking to the organization’s value of empowering customers. The white space can also be interpreted as a person, the customer which is the focal point of the brand. The person is enclosed within the circle, symbolizing protection.

McConville Omni Logo

McConville Omni Insurance Brokers logo

McConville Omni Business Cards

McConville Omni Marketing Collateral