- Name similarities between agency and unrelated government office caused confusion and lack of brand identity both internally and externally.
- Developed a new brand strategy complete with new name, logo and brand story that reflects the agency’s true mission.
- New name Empower Simcoe reflects an inclusive community that empowers positive change.
- Strengthen external community and government relations with a clearly defined Purpose, Vision and Mission.
- Employees excited, motivated and unified around new compelling brand promise of “Be. Belong. Thrive.”
Strategy | Brand Development | Communication Plan | Corporate/Marketing Collateral