Corporate Rebrand & Rollout
- Branding did not communicate clear positioning relative to parent brand Homewood Health Inc. causing brand confusion and awareness issues for potential donors and sponsors.
- Differentiate HRI’s branding and positioning from Homewood Health Inc.
- Created a new logo and distinct brand, independent of Homewood Health, positioned around research, collaboration and partnership to make a collective impact.
Strategy | Brand Development | Corporate/Marketing Collateral | Signage