Package Design for Retail Frozen Meat Line
- Client required compliant packaging for new retail line of frozen packaged meats.
- Develop the positioning strategy and package artwork to create a differentiated product offering that stands apart from the competition.
- An artisanal package design that speaks to the long standing quality and craftsmanship in every batch. Enticing product photography was used for taste appeal and to stand out on the shelf.
- Compliant labelling included regulatory information as well as claims pertaining to animal health and wellness to further position product as high care and quality.
Brand Development | Strategy | Package Design