Branding & Package Design

Unmeatable-hero

Problem

  • To develop a new brand for a plant-based food manufacturer, including branding, packaging and marketing materials for an extensive product line of artisanal meat alternative frozen foods.

Strategy

  • To design a market relevant logo and eye-catching product packaging for a line of new meat-free products that visually attract the eye, stand out on shelf and communicate all necessary information to meet regulatory compliance.

Solution

  • We created an artisanal, market fresh logo designed to stand out and create brand recognition on pack. The product line packaging utilizes use of white space to draw attention to product photography which showcases usage and taste appeal. Key product attributes are clearly called out using iconography, and bold colour blocking helps differentiate products while keeping a consistent look and feel.

We delivered

Logo Design | Brand Development | Package Design | Collateral | Signage

unmeatable-plant-based-logo
unmeatable-falling-boxes
unmeatable-plant-based-banner-signage
unmeatable-sales-sheet
unmeatable-package-design

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