Package Design

Veliotiko_olives-01

Problem

  • Packaging lacked hierarchy and visual appeal
  • Logo did not meet visual standards

Strategy

  • Create package design that is more distinguished and unified across entire product line
  • Modernize brand identity and make the product name and logo more prominent

Solution

  • We designed all new packaging with a clear brand and naming hierarchy that
    unified and elevated the overall design
  • The design incorporated a sophisticated black background with pops of colour and imagery to promote flavour profiles and create a consistent and cohesive product line
  • The logo redesign revived the brand making it feel more modern and sophisticated to appeal to an artisanal marketplace

We delivered

Package Design | Branding

veliotiko_logocolour
honey_image
fig_bottle
all_bottles_large
olives

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