What We Do - Leslie, Paul and Andrea Working

Creative
problem solvers

Great strategy
= great design

A well-defined and executed strategy affects all aspects of your brand. Even a campaign executed to perfection can be unsuccessful if the strategy driving it was wrong. We have developed and successfully implemented time and again our proven process that leads any creative project with strategic-thinking.

Our proven process

strategy
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Brand
Strategy

Out position your competition with a winning strategy.

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development
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Creative
Development

Creative exploration that pushes boundaries and excites the senses.

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execution
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Execution
& Insights

Empowered action to accelerate brand value to new heights.

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Brand Strategy

Brand value stems from a deep understanding of your brand strategy and identity. Once you understand your strategy: why you are in business, what your ultimate goal is, and how you plan to get there; only then do you have an empowering brand foundation on which to grow.

 

Marketing Strategy

Brands are constantly faced with new business challenges and competitive threats. How a company anticipates and responds to these obstacles is a true indication of the brand's strength. Our marketing strategy services offer thought-leadership on how to solve complex business problems through strategic-marketing.

Strategy Services

Brand Strategy

  • Brand Audit & Insights
  • Customer Research
  • Market Research
  • Segmentation & Targeting
  • Positioning
  • Purpose/Vision/Mission
  • Brand Promise/Tagline
  • Brand Story
  • Re-Branding
  • Naming

Marketing Strategy

  • Marketing Plan
  • Campaign Plan
  • Launch/Rollout Plan
  • Social Media Plan
  • Content/Editorial Plan
  • Copywriting

Graphic Design

Our creative services are limitless. We love when customer requests push our creative problem-solving to new heights. The intangibles of your brand, such as psychographics, are the filters that influence your audience the most, making strategically executed design critical to building a strong and uniquely differentiated brand.

 

Package Design

With over 20 years of package design experience we consider it one of our niche areas of expertise. We work with manufacturers of all sizes from small local brands to well-know international brands to design and launch new products, product line extensions or rebranded products. We understand the regulatory landscape and nuances of consumer packaged goods. Our creative process is strategy-led ensuring designs are correctly positioned and align with the brand strategy to attract the desired target audience. We do a lot of work in the food and beverage industry, where shelf appeal in the war for attention is fierce, making it our job to create designs that differentiate, attract and build brand awareness.

 

Digital Media

Designing for digital requires tactical execution in order to be seen. From professionally designed emails and social posts, to digital advertising and marketing videos, we deliver polished digital brand experiences that engage your audience online.

Creative Services

Graphic Design

  • Logo/Brand Development
  • Identity/Brand Guide
  • Infographics & Iconography
  • Stationary Packages
  • Sales & Marketing Collateral
  • Corporate Communications
  • Signage & Interior Murals/Graphics
  • Print Advertising
  • Editorial/Books/Catalogues
  • Annual Reports
  • Newsletters/Reports
  • Trade Show Booths & Event Graphics
  • Posters/Banners

Package Design

  • New Product Branding
  • Package Update/Extension
  • Regulatory Review
  • Innovation Concept Renderings
  • Production Art
  • POS Display Graphics

Digital Media

  • Email Design
  • Social Media Creative
  • Digital Advertising
  • Website Design
  • Landing Pages
  • Video Marketing
  • Motion Graphics

Execution

In-market execution is critical to managing your brand’s value and market-position across the various media channels utilized. Delivering a consistent message and a cohesive look across all branded materials is essential to creating effective brand awareness and growing brand value.  We work collaboratively with our trusted vendors, but are happy to work with client-preferred vendors where existing relationships exist to ensure the best value possible.

 

Insights

Data is collected from all campaign results (where possible) and analyzed in order to feed insights back into strategy development for optimization and continuous improvement in ROI.

Implementation
Services

Execution

  • Printing
  • Installation
  • Photography
  • Regulatory & QA Consulting
  • Translation
  • Social Media Management

Insights

  • Website Intelligence/Google Analytics
  • Campaign Measurement
  • Social Media Reports

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